CONTEST CAMPAIGN
Instagram Reel
RELOCATION GUIDE
Booklet
A real estate video campaign developed to market a featured home, contributing to the sale of the property and also generating an additional client for the brokerage.
REAL ESTATE CAMPAIGN
Instagram Reel
Selected Work • Strategy, Creative & Execution by Sunday matin collective
A relocation flipbook for employees relocating to Naples following the opening of a new Four Seasons resort, researched, written, and designed by Sunday Matin Collective.
A collaborative giveaway campaign featuring custom video content and local brand partnership, created to increase engagement, visibility, and community connection.
created and managed
5,000+
ASSETS
across client accounts
+75,000 FOLLOWERS
across social channels
100 million+ views
views across all platforms
70 million+
followers across platforms
60,000+
Current Stats:
We made Chantel’s dog famous.
Overview
Joey’s social presence was developed with the goal of growing audience reach, building a recognizable personality-driven brand, and creating engaging content with long-term creator potential.
Results
70M+ Views
60K+ Followers Gained
Multiple Viral Videos
Consistent Audience Growth + Engagement
Strategy
Content strategy focused on creating authentic, entertaining, and highly shareable content aligned with Joey’s personality and audience. Work included creative direction, content strategy, filming, editing, trend research, posting strategy, and ongoing account management.
Impact
The strategy helped establish a stronger and more recognizable online presence while creating sustained audience growth and increased engagement through personality-led content.
Monetization & Business Impact
Audience growth and increased visibility created monetization opportunities, supported acceptance into platform monetization programs, and led to numerous gifted brand collaborations, expanding Joey’s creator opportunities beyond audience growth alone.
Overview
Marketing and social media support developed across multiple brand touchpoints, including personal branding, real estate marketing, renovation-focused content, and digital expansion initiatives.
Accounts Managed
@brookehicks
Personal Brand & Real Estate
@brookehicksteam
Real Estate Team & Marketing
@flipswithbrookie
Renovation & Lifestyle Content
Strategy
Content and marketing strategy were developed across multiple connected brands to create consistency, strengthen audience engagement, and support both lifestyle and real estate marketing objectives. Work included creative direction, content creation, campaign development, platform management, and multi-account strategy tailored to distinct audiences, team members, and business goals.
Impact
Content ranged from team-led marketing and lifestyle storytelling to renovation and personal branding, while remaining strategically focused on increasing real estate visibility, building trust, and creating stronger audience connection to support home sales and client acquisition.
Monetization & Business Impact
Support extended beyond social media management to include creative campaign development, promotional initiatives, and marketing support surrounding the launch of a new app, contributing to broader brand visibility, business growth, and lead-generating opportunities.
Overview
Creative and strategic support developed for an emerging consumer packaged goods brand preparing for market launch, focused on building a cohesive identity and customer-facing brand experience.
Assets Created
20+ Brand Assets Developed
15+ Marketing + Launch Deliverables
10+ Digital + Creative Touchpoints
50+ Content + Brand Materials Produced
Strategy
The brand was developed through an end-to-end launch strategy designed to create consistency, recognition, and market readiness. Work included brand positioning, visual identity development, packaging and label design, website creation, photography, content development, social media planning, and launch-focused marketing materials.
Impact
The project transformed an early-stage concept into a developed consumer brand with a clear identity and cohesive customer experience. Every touchpoint was intentionally designed to support recognition, trust, and launch preparation.
Monetization & Business Impact
Support extended beyond branding into launch planning and customer-facing marketing, creating the foundational tools and marketing infrastructure needed to support product visibility, audience connection, and future market entry.
four
seasons
mattamy
homes
re/max
integra
royal
lepage
telus
digital
sun life
financial
century 21
real estate
Strategic campaigns planned and developed to connect with your audience and deliver results.
Visual identity and brand direction designed to keep your brand cohesive, recognizable and memorable.
Creative assets and marketing materials developed to support your brand across print and digital.
Social-first content designed to capture attention and drive engagement.
Website design and digital presence built to strengthen your brand online.
Platform management, strategy & content planning built for growth.
Visual identity and brand direction designed to keep your brand cohesive, recognizable and memorable.
Creative assets and marketing materials developed to support your brand acrossprint and digital.
Social-first content designed to capture attention and drive engagement.
Website design and digital presence built to strengthen your brand online.
Platform management, strategy & content planning built for growth.
Strategic campaigns planned and developed to connect with your audience and deliver results.